Hasbro, the US toy and board game giant, has recently launched Joy for All Companion Pets. Aimed at senior citizens who might not be able to care for a live cat Hasbro created the cats to “bring comfort, companionship and fun for your elder loved ones”. These robotic cats are built with all the attributes of a real cat including purr, meow, real fur and cat like actions. Using built in sensors they respond to action and touch but don’t require feeding or litter boxes. Available in 3 colors  – white, silver and orange – they retail for $99.99.  Marketed for the elderly it probably won’t be long until they become the next hot item for hipsters. Or the allergic.